Job descriptions
The role looks clear to you.
A candidate still has to decode broad requirements, internal language, and what “good fit” actually means.
LINAMaking communication accessible
Are you creating barriers for your candidates?
Great hiring starts before the first conversation. LINA uses the VOICE Framework to find communication barriers on your website. The LINA Registry puts your results in context with comparable organizations.
VOICE assessment · Registry comparisons where data is available
LINACommunication Accessibility Assessment
Illustrative exampleSelected website pagesWhere communication
Where communication
creates friction
A focused view of what readers can understand and what they can do next.
68/ 100VOICE Score
Clarity72
Orientation61
PRIORITY BARRIER
The next step is unclear on a selected page.
RecommendationMake the action and what happens afterward explicit.
A page can be accessible and still leave people guessing.
HR teams put care into every stage of hiring. Yet the language on a careers page can quietly create friction before anyone applies. LINA helps you see that gap through the eyes of someone trying to understand and act.
What we measureAn AI review gives you feedback. The Registry gives you perspective.
Explore the LINA RegistryAlready using GPT or Claude to improve your copy? A review of your own pages is a useful start. It does not, by itself, establish how you compare with other organizations.
The LINA Registry brings public communications together under the same VOICE Framework. Learn how others communicate, compare your results with relevant peers, and see where your team has room to improve.
Registry comparisons are included when sufficient comparable data exists.
Small uncertainties. Real consequences.
Communication barriers often look ordinary from inside the organization. These are the moments worth examining.
Careers pages
The process lives between the lines.
Application steps, timelines, and expectations can be hard to find or open to interpretation.
Candidate journey
The right person leaves early.
When the next step feels uncertain, people may disengage before your team ever meets them.
From instinct to evidence.
LINA applies the VOICE Framework to selected website pages. Registry comparisons add context to your results so your team can decide what to improve first.
Measure
Examine how clearly people can understand your pages and take action.
Compare
See where you stand against relevant organizations in the LINA Registry when sufficient comparable data exists.
Improve
Prioritize specific barriers with examples from your own content.
Verify
Reassess after changes to see what improved.
A report you can put to work.
Start with the public pages that shape first impressions. Get a clear view of what works, where readers may struggle, and what your team can change.
- Analysis of selected website pages, typically Home, About, and Careers
- A VOICE Score with results across all five dimensions
- Examples of priority barriers and what your pages already do well
- Recommended changes your team can act on
- Final assessment report
- Relevant Registry comparisons when sufficient peer data exists
LINA assessmentStart here
Make your next improvement an informed one.
$249 USD
One assessment. No subscription required.
Get your assessment Have a question? Contact us